White in the city will describe the many meanings, symbolism, and uses of the White colour. The white colour is historically a symbol of well-being, sustainability, and tranquillity, which involves all the disciplines of the project, from architecture to visual arts, from design to fashion.
The projects will be in different scales, from the architectural installations of the famous designers, to the daily used objects, from spaces to small personal accessories, a perfect balance and combination between art and design.
Helios Automazioni is a sponsor of the initiative with two installations: The city of light, in the courtyard of Pinacoteca di Brera, is a precious sculpture in white marble that represents the expression of light and Conversation on stone, in Sala della Passione, which expresses the virtuosity of the 3d precision machining.
Since several years we have been promoting these cooperations with famous designers and architects in order to experiment the substance and bring it beyond the limit of the creativity, to test the technology at the service of the stone fabricators.
Therefore we can state that precision is the essence of our job and our products. Without precision, designers and architects can't test the combination between different materials and develop complex shapes to give the best stone fabricators.
This is an invitation for you to come and meet with us in the beatiful location of the Pinacoteca di Brera in Milan in occasion of the Salone del Mobile, in order to talk about the new prospectives of technology and possible profitable relationships.
A unique experience to live and share!